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Tubi TV, Fox Corporation's ad-supported streaming platform, has undergone significant transformations in 2025, solidifying its position as a leading free streaming service. With a surge in user engagement, strategic content expansions, and technological advancements, Tubi is redefining the streaming landscape. This article delves into the key updates that have shaped Tubi's evolution this year.
User Growth and Engagement
In early 2025, Tubi reported surpassing 97 million monthly active users and streaming over 10 billion hours in 2024. This remarkable growth underscores the platform's increasing appeal, particularly among Gen Z and Millennial audiences. Over 34% of Tubi viewers are between the ages of 18-34, with nearly half identifying as multicultural. Notably, 77% of Tubi users are cord-cutters or have never subscribed to traditional cable services, highlighting the platform's role in the ongoing shift towards ad-supported streaming models.
Enhanced Content Offerings
Tubi's content library has expanded to include over 275,000 movies and TV episodes, featuring more than 300 exclusive originals. The platform's commitment to diverse storytelling is evident in its recent additions:
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Sidelined: The QB and Me Sequel: Following the success of the original film, a sequel starring Noah Beck and Siena Agudong is in development. The first installment became Tubi's most-watched title in North America, and the sequel promises to explore the characters' journey into college life.
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The Thicket: A dark Western thriller featuring Peter Dinklage and Juliette Lewis, this film adds a gritty dimension to Tubi's original content lineup.
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The Z-Suite: A workplace comedy starring Lauren Graham, focusing on the comedic dynamics between Gen Z employees and the C-suite at a boutique ad agency.
These additions reflect Tubi's strategy to cater to a broad audience by offering a mix of genres and narratives that resonate with contemporary viewers.
Strategic Sports Broadcasting
Tubi has made significant inroads into live sports broadcasting. In February 2025, the platform streamed Super Bowl LIX for free, marking its largest live sporting event to date. The game was available in 4K on Tubi's app, attracting millions of viewers and demonstrating the platform's capability to handle high-demand live events.
Additionally, Tubi acquired broadcasting rights for major football leagues in Mexico and Central America. This includes streaming 50% of Premier League matches and the FA Cup, as well as Liga MX and Liga MX Femenil games. These strategic partnerships enhance Tubi's appeal to sports enthusiasts in the region.
Technological Advancements
Tubi has introduced several technological enhancements to improve user experience and security:
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Two-Factor Authentication (2FA): As of April 15, 2025, Tubi requires 2FA for all user accounts. This added layer of security includes options like text message verification, email confirmation, authentication apps, and biometric recognition, ensuring safer access to accounts.
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Content Moderation Tools: To foster a positive community environment, Tubi has implemented AI-powered content moderation systems. These tools scan for inappropriate content, hate speech, and spam in real-time, with user reports processed swiftly to address violations promptly.
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User Interface Redesign: Tubi's interface has been revamped for improved navigation and accessibility. The redesigned login experience and enhanced content discovery features contribute to a more user-friendly platform.
Insights into Viewer Behavior
Tubi's collaboration with The Harris Poll in the "Stream 2025" report provides valuable insights into evolving viewer preferences:
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Preference for Original Content: A significant portion of viewers, especially Gen Z, express a preference for original content over remakes and franchises. This trend aligns with Tubi's focus on developing unique, culturally resonant programming.
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Escapism Through Streaming: Many viewers turn to streaming as a form of escapism, preferring it over social media for relaxation. This underscores the importance of offering engaging and diverse content to meet audience needs.
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Ad Tolerance: While viewers are generally accepting of ads on free platforms, there's a growing expectation for relevance and personalization in advertising. Tubi's ad tech advancements aim to address this demand by delivering more targeted and meaningful ad experiences.
Future Outlook
Looking ahead, Tubi plans to continue expanding its content library and enhancing user experience. The platform's commitment to providing free, high-quality entertainment positions it well to capitalize on the increasing demand for accessible streaming options. By focusing on diverse content offerings, strategic partnerships, and technological innovations, Tubi aims to maintain its upward trajectory in the competitive streaming market.
In conclusion, Tubi's updates in 2025 reflect a strategic approach to meeting the evolving needs of viewers. Through user growth, content diversification, technological enhancements, and insightful understanding of viewer behavior, Tubi is setting new standards in the ad-supported streaming industry. As the platform continues to innovate and expand, it remains a formidable player in the global entertainment landscape.
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https://tubitv.helpwise.help/articles/239521-tubi-tv-update-on-android-tv-a-comprehensive-overview
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